Strategic Public Relations and Marketing Services, Greenville, SC
Bomar Marketing Solutions offers a full range of public relations and marketing services and much more. From strategic planning to creative services to media relations, our comprehensive services can be tailored to fit any marketing and public relations situation.
Our areas of expertise include:
Strategic Public Relations Counseling
We understand business. We've worked in the corporate environment and understand business practices, which gives us an edge in creating strategies that are backed by strong business know-how. Our public relations plans combine research, planning, execution and evaluation aligned with our clients' overall company goals. And once we've determined a winning strategy to enhance our clients' brand and increase the bottom line, we put force behind its implementation.
Media Relations
Every business has a story to tell. But first you need a good story, which is not always easy to uncover. And if you want your story to be heard, it must be shared in a way that makes it newsworthy.
We're experts in capturing and distributing our clients' stories. We know how to deliver messages in ways that reach our clients' essential audiences. Whether your business has made a breakthrough discovery, you have a company event to promote or you want to talk about the strides you've made in your industry, we're ready to share your story.
Copywriting and Editing
Do you need help writing an important business letter? Is it time to create a company newsletter or annual report? Our clear, coherent and persuasive copywriting services are the answer.
We've created speeches and marketing pieces that propel audiences to action. And we've written public relations copy that sells. From persuasive promotional materials to technical white papers, we have years of experience developing effective copy that engages audiences.
Crisis Communications Planning and Response
A crisis can happen anywhere, anytime, and often occurs when it is least expected. Whether it's an environmental mishap, lawsuit, labor strike, plant closing or sensational corporate expose, your response to adverse media coverage in an appropriate manner is crucial.
Some crises can be predicted and prevented, while others can be minimized if handled properly. The longer a crisis continues, the more damaging it is to an organization's reputation. When a disaster unfolds, there is often little time for planning. While you can never be completely prepared for a crisis, you can be ready to react if you have a plan in place.
As survivors of crisis communications situations ourselves, Bomar Marketing Solutions is well positioned to help your business develop detailed crisis communications strategies before a crisis occurs. We'll help you develop a response team, train your spokesperson, create position statements and develop protocol for a variety of possible crisis situations so you are never caught unprepared. We can even help you plan a mock disaster to test your actions and responses. And we are ready to provide our expert assistance to help you manage a crisis, should one arrive.
Web/Interactive Strategies
In today's world, an online presence is imperative. After all, a website is often your prospects' first impression of your business. Before potential customers, investors or employees first make contact with your organization, they will most likely research your company on the Internet.
Whether you are ready to create a new website or want to update an existing one, we can help. Our web services include content development, copywriting and coordination with web designers to ensure consistency with your organization's key messages, identity and branding. We also provide counsel regarding online marketing, offer strategies to encourage repeat visitors and guidance how to incorporate New Media tactics (such as blogging) into your communications efforts.
Branding
Your brand is how you are perceived in the marketplace. We believe in an integrated branding approach - combining advertising, media relations, marketing and other communication strategies in promoting a consistent impression that helps your marketplace identify you quickly and easily.
Going beyond a logo, we can help you build your brand equity through the development of taglines, positioning statements and other tactics. We can help you identify how your competitors are branding and positioning themselves and give you recommendations for positioning yourself accordingly.
Community Relations
Nurturing a positive relationship with the community around you can be a crucial building block in your marketing efforts. Bomar Marketing Solutions can help you develop specific strategies to get more involved and in touch with the communities in which you serve.
Through speaking engagements, special events and corporate giving programs, we'll help position you and your team as experts with your target audiences. We'll also help you form collaborations with community leaders, business leaders, local and government officials, clergy and other stakeholders. Plus, we will train you and your team to maximize your community relations messages.
Health Care Public Relations and Marketing
As specialists in the health care field, Bomar Marketing Solutions understands the latest industry trends and challenges. We bring years of direct health care public relations and marketing experience through our work with hospitals, physicians, academic medical centers, nurses, medical researchers, insurance companies, practice managers and others.
Our results-oriented public relations plans and tactics have positively impacted our health care clients. We've promoted the results of clinical research trials, created newsletters aimed at patients, planned press conferences to announce new hospital services, promoted innovative surgical techniques, written about complex medical subjects, developed collateral for insurance companies and much more.
Achieving business objectives in today's health care marketplace may be tough. However, Bomar Marketing Solutions has the specialized knowledge to help health care providers and companies stand out in the crowd as they market their products and services to consumers and the health care and biomedical industries.