Greenville, SC Public Relations & Marketing - Portfolio: Copywriting and Public Relations Campaigns
Public Relations and Marketing of New Hospital Project
As a brand new hospital was built in the suburbs of Cincinnati, we were responsible for the public relations and marketing strategy development and implementation. Early in the process, we initiated grassroots community relations tactics to introduce the hospital to local business leaders and community members. Some of our tactics included the formation of a community advisory board, presentations at local meetings and participation in community events.
View FlierSpecial Newspaper Supplement
We wrote several articles that ran in a special newspaper supplement about the 75th anniversary of a local hospital.
Retirement Community Advertorial Ran in National Women's Magazines
Our article about a California oceanfront retirement community appeared in Good Housekeeping, Redbook and Women's Day magazines.
Homebuilder Article for Architectural Digest, Gourmet and Bon Appetit Magazines
Here's an example of an advertorial we wrote about a St. Louis homebuilder. The article ran in Architectural Digest, Gourmet and Bon Appetit magazines.
Forbes Banking Article
Our article about HSBC Bank was aimed at the readers of Forbes magazine.
Example of Law Firm Article in Forbes
We worked with attorneys at a New York-based law practice to write an advertorial about their practice that ran in Forbes magazine.
Best Hospitals Advertorial
We worked with a Georgia health care system in writing an advertorial that appeared in the Best Hospitals issue of U.S. News & World Report.
Forbes Article aimed at Manufacturing Companies
This article (which appeared in Forbes) was written to highlight the processes developed by an operations management company.
Construction Company Article for Forbes
This article, which we wrote about a construction management and general contracting organization, appeared in Forbes.
Physician Audience Newsletter
We've developed many public relations strategies aimed at physician audiences for our clients. We've also developed many types of correspondence and communication pieces aimed at physicians. Following is an example of an article we wrote for a physician newsletter.
Forbes Financial Organization Article
We wrote the copy for this Forbes advertorial to help a Texas financial firm raise awareness of their firm.
Economic Development Article in Forbes
We worked with the Southwest California Economic Alliance in writing a Forbes advertorial aimed at attracting businesses to the Southwest California region.
U.S. News & World Report Best Colleges Advertorial
Here's an advertorial we wrote about the University of Michigan Flint campus, written to appear in U.S. News & World Report's Best Colleges issue.
Colorado College Article in U.S. News & World Report
Here's another advertorial written for a U.S. News & World Report's Best Colleges issue. This one was about Western State College of Colorado.
Chicago Hotel Advertorial for Good Housekeeping, Redbook and Women's Day
We served as the copywriter for this article about a luxury boutique-style Chicago hotel. The article appeared in Good Housekeeping, Redbook and Women's Day.
U.S. News & World Report Top High School Issue Article
This advertorial we wrote about a college preparatory high school in Massachusetts appeared in U.S. News & World Report.
College Preparatory High School US News Advertorial
Our article about a California college preparatory high school was written for the audience of U.S. News & World Report's top high school issue.
Business-to-Business Human Resources Consulting Firm Advertorial
We wrote the copy for an article about a global human resources consulting firm that appeared in Forbes.