Health Care Public Relations and Marketing - Greenville, SC
When it comes to health care, clients come to us because there is little or no learning curve. We bring the knowledge and expertise required to immediately begin developing and executing strategic public relations and marketing solutions that work.
Through our history, we've developed a deep knowledge of health care. We understand the lingo. We're familiar with health care terminology. We understand how hospitals and physician practices work. And we can help companies successfully market their services to the health care and biomedical industries.
Our experience in health care marketing and public relations is vast. Highlights include:
- As the public information officer for the University of Cincinnati Academic Health Center, an internationally recognized academic medical center, we partnered with physicians and researchers in keeping the public informed about the medical center's scientific and medical progress.
- We managed the public relations, marketing, community relations and physician relations efforts of a new community hospital as it was built from the ground up. Our efforts began before the initial public announcements about the hospital had even been made.
- Throughout the years, we've worked with many physicians and practice managers in promoting their practices, planning and executing tactics designed to increase awareness and attract new patients.
- Our promotional health care advertorials have appeared in U.S. News & World Report, Good Housekeeping and other national magazines. We've written these advertorials for physicians, hospitals and health systems scattered throughout the country, in locations ranging from Alaska to Florida.
- We're experienced working on the hospital side of public relations and marketing, focusing on both internal and external communication strategies. While we worked at a 13,000 employee integrated health care system, our responsibilities included day-to-day operations and implementation of media relations strategies, crisis communications, strategic marketing, community outreach development, internal communication, physician communication, web site development and more.
- We've responded to numerous reporters looking for experts on specific medical subjects. We've organized press conferences announcing new technologies and procedures. And we know all about HIPAA, having appropriately responded to countless patient condition media calls. Our role is to serve as a bridge between the physicians and hospitals we serve and the media interested in covering health related stories.
- We've put our technical writing skills to the test as a medical white paper writer. Through assignments for Ivanhoe Broadcast News, the country's largest medical news-gathering organization, we've researched specific health topics, identified and interviewed some of the country's leading experts and prepared comprehensive white papers.
- As the writer of daily health news briefs for an online health information site we've translated technical information found in medical journal articles into understandable and interesting language intended for the general public.
- We've also served as the primary public relations and marketing representative of a new short-stay surgical hospital. In this role, we developed plans and strategies to increase patient visits and awareness of the hospital. We also implemented physician recruitment strategies designed to increase the hospital's surgical volume.